JW2 { #jw2nyc } is the global music branding imprint spearheaded by international recording artist, social justice activist, and House-Music ambassador Jay "Sweat" Williams (CEO/Director of Artist Development & Branding)

Queens New York native Jay Williams is a social justice activist, international recording artist and award-winning songwriter recognized by Spin, MTV, Rolling Stone and Billboard for his contributions in elevating the genre of House Music to reach pop radio rotation, mainstream notoriety and global sales.  From a young background vocalist and performer, Jay Williams catapulted from New York’s underground club culture and the post-Paradise Garage era then inevitably exploded to the top of the Billboard charts in 1990 with his signature anti-apartheid anthem and social-conscious smash “SWEAT” (until I’m soaking wet) on Big Beat/Atlantic Records. With international follow-up singles and tours throughout the UK, Canada, Asia, and South Africa, Jay's fiery stage performances and colorfully inclusive brand of underground artistry to the masses activated a new generation of diverse Club Heads to unite, love, and dance with a purpose. Collectively over a million records sold worldwide, Jay Williams discography and catalogue includes a sporadic handful of #1 chart-topping dance floor hits over the years that include the gospel-house classic “TESTIFY”, “Get On Up”, “It’s Over”, the soaring 4-octave vocal range rendition of Blue Magic’s “Look Me Up”, the self-written and produced smash “Could This Be Love” and more.  Jay Williams is currently the CEO and Executive Director of Artist Development & Branding at JW2 Entertainment ( #jw2nyc ).